The truth about GPT-5

👋 Good morning/evening (wherever you are). It’s Thursday.

OpenAI’s GPT-5 is finally here, and they’re calling it a “team of Ph.D. level experts in your pocket”.

Of course they are.

But, let’s look at this from all sides.

The good, the bad, and the ugly.

The good:

First, we have to acknowledge how amazing it is that everyone will get access to the new model. Yes, even free users.

Second, it’s holding the lead against other very capable contenders, such as Grok 4 and Gemini 2.5 Pro. Notice Qwen3 in the pack, as well.

Third, there’s apparently far less hallucinations…up to 6x less from certain evals.

The bad:

Is it really SOTA if Grok 4 beats it on ARC-AGI-2?

(To be fair, GPT-5 is free)

The ugly: 

There were some confusing charts during the livestream (which Sam acknowledged).

Overall, there’s 2 things to keep in mind:

1. If AI advancement stopped right now, it has already changed the world forever.

2. AI advancement is not going to stop. It’s going to accelerate every single day.

Scary and profound, all at the same time.

OK let’s keep going ↓

🔥 Creative pulse

EDIT: I previously posted an awesome short film, but took it down after syncing with the filmmaker because of an IMAX agreement. I’ll post it again when the time is right (2-3 weeks), thanks for understanding!

PS: If you’re passionate (and obsessed) about AI creative…guess what?! I just launched an AI creative club. It’s only $5/month. Skip the Big Mac and use it for this instead. I’m serious, you’ll thank me later. Click here to join.

💡 Here’s what you should know

• Google’s biggest AI updates from July

  From animating old photos and AI shopping to decoding ancient texts, here’s everything Google announced last month in AI.

• California’s AI workforce plan

  Governor Newsom teams up with Google, Adobe, IBM, and Microsoft to bring free AI tools and training to over 2 million students across high schools, community colleges, and state universities.

• Is Pokémon using AI art?

  Fans are questioning a new promo image for the Pokémon Astronomical Observatory event as it shows possible signs of AI generation.

• AI is replacing voice artists in India

  India’s dubbing artists are demanding consent, credit and fair pay: "You must understand that your voice is your intellectual property."

• Kakao to launch OpenAI AI service

  After record Q2 profits, Kakao plans a major update to KakaoTalk and will unveil a new AI service co-developed with OpenAI in September.

• Naver to launch AI shopping assistant

  By year-end, Naver will debut a smarter AI agent to guide shoppers like in-store advisors, helping users ask questions and make confident purchase decisions.

💰 The numbers

• Decart raised $100M at a $3.1B valuation to build real-time creative AI for interactive media

• NSF awarded $32M to Arzeda, Koliber, Novozymes, Purdue, and UCSB for AI-driven protein design

• Kustomer raised $30M to relaunch its AI-driven customer service platform after spinning out from Meta

• Casap raised $25M Series A to scale its AI platform for automating payment disputes and fighting first-party fraud

• Endex raised $14M from the OpenAI Startup Fund to bring AI agents into Microsoft Excel

🧠 Thought starters

METR just added GPT-5 to their task-length benchmark, and it shows a major jump.

GPT-5 can now complete tasks that take human experts over two hours.

That’s the longest any public model has managed so far, and it marks real progress in how long AI can work on its own without falling apart.

The trend has been doubling every seven months since 2019.

If it continues, models could be handling full week-long or even month-long projects by the end of the decade.

This is significant because…GPT-5 isn’t just smarter, it can stay focused longer, follow through, and carry more of the workload by itself.

Every day, we’re moving closer to AI that can manage entire projects without constant supervision.

😂 Meme of the day

Thanks for reading,

Eddie

Join the AI Creative Club (you’ll find me there). It’s not only for artists and filmmakers…it’s for anyone who recognizes this once-in-a-lifetime opportunity to learn as much as you can about AI to multiply your impact...to become superhuman. Remember, creativity is just intelligence having fun. This club is for ultra curious people, and if you’ve made it this far…you’re pretty damn curious and probably the smartest one in your circle of friends. It would be my honor to have you in there.

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