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The new wave: AI-driven music videos

It’s becoming the new norm in entertainment.

Author

Eddie Yoon
September 26, 2025 • Read time: 7 minutes

👋 Good morning or evening, wherever you are. It’s Friday.

A growing list of major artists are already using AI in their music videos.

Here's some of the biggest examples from this year:

Artists sometimes call these “reimagined” versions, but in practice they are AI-driven productions.

And these are just the early adopters.

Many other music videos now weave AI into smaller details, and it’s quickly becoming embedded across the entire production process.

Imagine if Billie Eilish, Taylor Swift, Beyoncé, and Drake all released new AI videos…

OK let’s keep going ↓

🔥 Creative pulse

Recap of the 2 AI videos this week:

P.S. If you’re passionate about AI creative, join the club. The people inside will pull you higher than you could go alone.

Inside you’ll find filmmakers and festival-recognized directors, Cannes Lions jurors, studio veterans, award-winning creatives from film, gaming, music, and ads, plus early builders of the AI tools shaping the industry.

It’s global, it’s full of ambitious creators, and it’s where the next wave of breakthroughs is happening.

One insight or connection inside could change your life. Join now.

P.P.S. There’s 2 awesome announcements coming in October. The first one will be next week. Stay tuned!

💡 Here’s what you should know

Also, Flow adds “set and forget” Prompt Expanders:

💰 The numbers

  • Touring Capital closed a $330M Fund I to invest in AI-driven software startups.

  • Inspiren raised $100M Series B to expand its AI platform for senior-living care.

  • Factory raised $50M Series B to scale its enterprise AI platform for workflow automation and data intelligence.

  • Light raised $30M Series A to build its AI-native finance platform.

  • Flox secured $25M Series B to help engineering teams manage AI complexity.

🧠 Thought starters

Not enough people are paying attention to what’s happening with AI and because of AI.

Two predictions:

  • “Indefinite” hiring freezes will become normal this decade as companies try to maximize output of their current workforce with AI.

  • The pressure will get so extreme that some states may eventually mandate a minimum percentage of human employees.

From the executive seat, the answer is not to wait for freezes or regulation. It’s to act on three counter-moves:

  1. Redefine productivity. Stop measuring AI as “efficiency” alone. Redesign workflows so humans and AI create new value neither could deliver alone.

  2. Invest in the human edge. Everyone talks about taste, judgment, and distribution. But, the absolute moat will be centered on transparency + trust. Make this your north star and you will be untouchable.

  3. Get ahead of regulation. Set your own human-to-AI standards before governments force them on you. Executives who lead here will shape the rules, not follow them.

#3 is the real one. Most teams are wasting time on IP and copyright fears around AI outputs. This will be solved. It’s the least of your worries.

The real game is steering AI at the corporate level, then using that same power as a solopreneur.

😂 Meme of the day

Thanks for reading,

Eddie

Join the AI Creative Club (you’ll find me there). It’s not only for artists and filmmakers…it’s for anyone who recognizes this once-in-a-lifetime opportunity to learn as much as you can about AI to multiply your impact...to become superhuman. Remember, creativity is just intelligence having fun. This club is for ultra curious people, and if you’ve made it this far…you’re pretty damn curious and probably the smartest one in your circle of friends. It would be my honor to have you in there.

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