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Sora 2 is here. Are you ready?

Everything you need to know

Author

Eddie Yoon
September 30, 2025 • Read time: 9 minutes

👋 Good morning or evening, wherever you are. It’s Tuesday.

Sora 2 is here. What to know in 30 seconds:

  • Realism: Physics, synced sound, even failure feel real

  • Continuity: Worlds carry across shots with cinematic or anime flow

  • Social: New app for creation, remixing, and putting yourself in scenes

  • Safety: Parental controls, consent, and guardrails included

  • Signal: First glimpse of simulators that could reshape media and marketing

OK let’s keep going ↓

🔥 Creative pulse

This AI film is a timeless story we all share. You’re going to love it.

I’ve wanted to share it for a long time, and now feels like the perfect moment.

First, I want to acknowledge the three filmmakers: Thomas Frenk, Eduardo Maluf de Campos, and Yan Dotta.

What they accomplished for Runway's Gen:48 competition is special. In just 48 hours, they told a story that feels universally human.

On the surface, the film is about childhood, growing up, and the friends (real or imagined) who quietly shape who we become.

But ultimately, the final cut feels like a testament to their own friendship.

P.S. If you’re passionate about AI creative, join the club. The people inside will pull you higher than you could go alone.

Inside you’ll find filmmakers and festival-recognized directors, Cannes Lions jurors, studio veterans, award-winning creatives from film, gaming, music, and ads, plus early builders of the AI tools shaping the industry.

It’s global, it’s full of ambitious creators, and it’s where the next wave of breakthroughs is happening.

James Wajura’s AMA is live this week, Monday to Friday. Grateful for the chance to learn from a multitalented artist who has worked with leading global brands.

Of course we’re talking about Sora 2 in the group. I just shared early invite codes with a few members who jumped into this thread first.

One insight or connection inside could change your life. Join now.

💡 Here’s what you should know

💰 The numbers

  • CoreWeave signs $14.2B AI infrastructure deal with Meta to provide cloud compute capacity through 2031, one of the largest AI cloud contracts on record.

  • Meta acquires chip startup Rivos in a deal valued at about $2B, securing advanced RISC-V silicon design talent to accelerate its in-house AI chips.

  • Cerebras Systems raises $1.1B Series G, boosting its valuation to $8.1B and bringing in 1789 Capital alongside existing backers to ramp up AI chip production.

  • Vercel raises $300M Series F led by Accel and GIC, reaching a $9.3B valuation, alongside a $300M secondary tender for early investors and employees.

  • Periodic Labs, which uses AI to speed up materials discovery, closed a $300M round led by a16z after an earlier $200M report at a $1B valuation.

  • Zeta Global acquires Marigold’s enterprise business for $325M, expanding its AI-driven martech and loyalty suite to compete with Salesforce and Adobe.

  • FangDD buys AI technology assets for $34.32M from a BVI entity, with earnouts tied to 20%–30% revenue growth through 2027, though the specific assets remain undisclosed.

🧠 Thought starters

68% of enterprises plan to embed agents into core operations by 2026.

Nearly a quarter are within six months of semi-autonomous rollout, and 20% expect fully autonomous systems in the next year.

  • Timelines are collapsing: what used to take years is now happening in 6–12 months

  • Semi-autonomy first: companies are starting with narrow, supervised use cases before scaling

  • Maturity is decisive: advanced firms are already turning agents into competitive assets while others remain stuck in pilots

  • Exec alignment matters: boards are more bullish than operators, and that gap will shape the pace of adoption

Agent adoption is moving faster than most forecasts, and the winners will be the ones that scale with discipline and avoid pilot purgatory.

Here’s a signal worth watching: Citi is now mandating prompt training for 175,000 employees…

Citi is mandating AI prompt training for 175,000 employees, covering the majority of its workforce. The bank is betting that sharper prompting will boost productivity and prepare it for broader agentic AI rollouts.

😂 Meme of the day

OpenAI really hit us with the Marvel post credits treatment. Sora 3 is teased in the final scene of the Sora 2 promo.

Thanks for reading,

Eddie

Join the AI Creative Club (you’ll find me there). It’s not only for artists and filmmakers…it’s for anyone who recognizes this once-in-a-lifetime opportunity to learn as much as you can about AI to multiply your impact...to become superhuman. Remember, creativity is just intelligence having fun. This club is for ultra curious people, and if you’ve made it this far…you’re pretty damn curious and probably the smartest one in your circle of friends. It would be my honor to have you in there.

👋 Connect with me on LinkedIn, Instagram, and X (Twitter).

🔥 Hire XANATOS. We make the best AI films and ads in the world.

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