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Is Suno worth $2 billion?

AI's impact on the global music industry

👋 Good morning or evening, wherever you are. It’s Friday.

Suno is positioning itself as the “Spotify meets GPT” of music, letting anyone generate full songs from text prompts.

After raising $125M to build its generative engine, it is now in talks to raise another $100M at a $2B valuation while negotiating settlements with major labels.

Its system already creates melody, harmony, instruments, and vocals with near-human realism. The technology is no longer the challenge. The real battle is control. Labels want a cut, creators want credit, and regulators will want a say.

If Suno aligns licensing, monetization, and cultural acceptance, it could become the backbone of a new global music economy.

If it fails, it will drag the entire AI audio movement down with it.

Either way, the line between artist and algorithm is gone for good.

OK let’s keep going ↓

🔥 Creative pulse

Recap of the 2 AI videos this week:

  1. The best one-shot AI sequence ever. Timeless tension. (Julien Nicaud)

  2. The best AI Naruto fan film ever made. Jiraiya Sensei would be proud. (Alberto Borderas)

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Inside you’ll find filmmakers and festival-recognized directors, Cannes Lions jurors, studio veterans, award-winning creatives from film, gaming, music, and ads, plus early builders of the AI tools shaping the industry.

It’s global, it’s full of ambitious creators, and it’s where the next wave of breakthroughs is happening.

We just finished another fantastic AMA session. Huge thanks to Julien for sharing so much insight and inspiration!

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💡 Here’s what you should know

💰 The numbers

  • CoreWeave reaffirms its proposed $9B all-stock acquisition of Core Scientific, urging shareholders to approve the deal ahead of the October 30 vote amid continued opposition from hedge fund Two Seas Capital.

  • Capgemini completes $3.3B acquisition of WNS to create a global leader in Agentic AI-powered intelligent operations and strengthen its automation-driven services across audit, tax, and advisory.

  • Stand Insurance raises $35M in a Series B to expand its AI-powered home insurance underwriting / coverage models.

  • Second Nature AI raises $22M for its AI sales training software that simulates buyer-seller conversations.

  • Sage Care emerges from stealth with $20M to build an AI-powered care navigation system.

2 more stats you should know

  1. According to Fortune, citing a Kickresume survey, 58% of recent college graduates are still looking for a job.

  2. According to FT, AI accounted for roughly 40% of U.S. GDP growth this year.

Commentary below:

🧠 Thought starters

3 things to think about…

1.) We’ve never seen a technology adopted this fast, because for the first time, the product learns as quickly as the users do.

2.) The boundary between imagination and execution is disappearing.

3.) AI is getting so real it now collides with legacy, law, and memory. We’ve reached the point where innovation itself has to negotiate with the past.

😂 Meme of the day

Thanks for reading,

Eddie

Join the AI Creative Club (you’ll find me there). It’s not only for artists and filmmakers…it’s for anyone who recognizes this once-in-a-lifetime opportunity to learn as much as you can about AI to multiply your impact...to become superhuman. Remember, creativity is just intelligence having fun. This club is for ultra curious people, and if you’ve made it this far…you’re pretty damn curious and probably the smartest one in your circle of friends. It would be my honor to have you in there.

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